Viewing entries tagged
Doing Good

Why corporate social responsibility should be a profit centre back to your business

Why corporate social responsibility should be a profit centre back to your business

When I speak of the proposition that CSR should be good for those that are giving, to the point that it is actually a profit centre back to the company, there is usually one of two responses.  The first is “that’s interesting, tell me more” and the second is “I don’t agree, we don’t want a return, we give because it’s the right thing to do.”

How Shared Value and Innovation will drive business growth

How Shared Value and Innovation will drive business growth

One of the areas where many organisations contribute to society is supporting charities and not for profit groups who work to fill the gaps that exist in society left by business and government.  With the exception of the mature and large corporate entities, many businesses choose to make their contribution in the form of monetary donations and/or skilled and unskilled volunteering.